Entering business awards can be an emotional rollercoaster, and for me, the journey started with one big, daunting step: submitting my entry!
This wasn’t just ticking off boxes or filling in a form; it was a deep dive into everything I’ve built, experienced, and fought for over the years. For the first time, I put it all out there – nothing held back. Eek!
It was a vulnerable and slightly terrifying experience, revealing all the highs, lows, and lessons I’ve learned.
I was thrilled when I got the email saying I was a finalist. Then came the imposter syndrome! Looking at the list of incredible women I was up against, I started to feel that familiar twinge of self-doubt. High-calibre solopreneurs with amazing businesses – I almost talked myself into believing I was just lucky to be shortlisted. Instead of retreating, I decided to focus. I reminded myself that I had earned my place by winning the One to Watch category the previous year.
Interview nerves
The next step was the interview. To say I was nervous would be an understatement! I prepped meticulously, rereading my entry, knowing my financials inside out, and thinking through what winning would mean to me and my business. But, in true self-critical fashion, I finished my interview feeling like I’d fluffed it. I remember thinking, ‘That’s it. I’ve missed my chance.’ The pressure of wanting to represent myself well was intense, and I couldn’t shake the feeling that I hadn’t done enough.
Despite my nerves, I was genuinely excited to attend the Woman Who Solopreneur Awards lunch at Hogarths Hotel. This was my chance to cheer on the other finalists and celebrate the incredible work of so many inspiring women. I didn’t feel any pressure because, in my mind, the win wasn’t going to be mine. Instead, I wanted to enjoy the day, support my peers, and soak up the atmosphere.
As an introvert, walking into a room full of people – even those I know well – can be daunting. But that day, I felt a warmth in the room that melted away any discomfort. Hugs, laughter, and a genuine sense of community wrapped around me like a comfort blanket.
During the event, I was interviewed for Sandra Garlick’s podcast and asked to share advice with other women starting out in business. I kept it simple, “Don’t be afraid to ask for help.” The supportive network around me has been invaluable, and I truly believe that nobody should feel they have to go it alone. Sharing that sentiment made me realise how much I’ve grown, not just as a business owner but as someone confident enough to pass on a bit of wisdom.
The Woman Who event
The lunch was delicious, and the keynote speakers were absolutely phenomenal. I was captivated by their powerful stories. Women who had overcome so many challenges to reach incredible heights. When it was time for the awards to be announced, I settled in, fully expecting to clap and cheer from my seat. I was happily celebrating everyone else’s wins when suddenly…I heard my name!
Award winner!
I wish I could say I jumped up gracefully and walked to the stage with a smile and a swagger, but I was in such shock that I think I sat there for a second, mouth open, stunned. I vaguely remember the whooping and applause, but everything was a blur as I tried to process what had just happened. My heart was pounding, and my hands were shaking as I made my way up to the stage to accept my award, presented by the lovely Emma Hewitt. There’s a photo of that moment, and the grin on my face says it all – I look like the Cheshire cat!
They interviewed me on stage, and I can’t remember a single thing I said. Later, someone kindly sent me a recording of it. Apparently, I made sense, but I felt like I was floating the whole time. What I do remember is the overwhelming pride I felt. Winning wasn’t just a testament to the work I’d put in, but it was also a moment of validation. All the late nights, the self-doubt, the pushing through when it felt like nobody was watching – it all paid off.
Receiving the judges comments was like the cherry on top. “The judges felt Sarah recognising ‘the more Sarah I am, the better my business does’, has been a key realisation for her. Though Sarah has been styling for over 18 years, the past 12 months have been the turning point as she has worked on her mindset and beliefs. This has given her the confidence to grow and scale her business. We just know Sarah is now going to fly!”
Coming home to find a bottle of Prosecco chilling in the fridge was the perfect end to the day. I sat there, award in hand, raising a glass to myself, and for the first time, I let the belief truly settle in. This wasn’t just a win, it was a turning point. A reminder that stepping out of my comfort zone, being visible, and showing up unapologetically as myself matters.
I am so proud of this achievement and, more importantly, of the person I had to become to reach it. If you’re reading this and wondering if it’s worth it to take a risk, put yourself forward, or even just acknowledge your own worth – do it! The feeling when your name is called, and you realise all the effort, all the vulnerability, and all the persistence has been seen and rewarded is indescribable.
Here’s to many more moments of courage, growth, and celebration.